Search Engine Optimization (SEO) has become an essential tool for businesses to improve their online visibility and attract more organic traffic to their websites. One of the key components of a successful SEO strategy (6 steps to make this easy) is high-quality content that is optimized for search engines. However, creating fresh and engaging content can be a time-consuming and challenging task, especially for businesses with limited resources. This is where generative AI can come in to revolutionize SEO content creation.
Challenges of Writing Original SEO Content
Writing original, well optimized content can be very challenging, especially for smaller businesses. Not only does your writer need to actually write the article, but they need to spend hours researching and learning about a topic beforehand.
Many businesses get around this by employing contractors from websites like Fiverr, UpWork, Composely, etc. However, generating enough content using third party contractors can quickly become expensive. An article often starts at $100 and can scale up to $500 depending on the writer, length, and subject. The truth is, because the contractor must push the article out quickly and has no stake in the article’s success, they often produce subpar articles.
To the Rescue Comes Generative AI
Generative AI is a subset of artificial intelligence that uses large amounts of data to generate new, original content such as text, images, and videos. By learning patterns from existing content, generative AI algorithms can create new outputs that are similar in style and quality to human-created content. This technology can be particularly useful for SEO content creation, as it can help businesses save time and resources while still producing high-quality content that is optimized for search engines.
The short? Generative AI will produce content for you using a trove of data. You will save a ton of time by needing to perform less research and having the initial article written for you by a machine.
Advantages to Generative AI
Proper Grammar and Spelling
A great generative AI tool like Chat GPT will write an article that has proper spelling and grammar. This is because the machine is processing and copying from existing data which includes how words are spelled and used as part of a sentence in other parts of the internet. This saves a lot of time in proofreading.
Less Research Time
Even if you intend to take what the AI writes and write your own hand-written original article, generative AI will take what is known about a subject and condense it into an article. Very often, the writer will learn about the subject simply through generating content about it.
Less Time Writing
Generative AI can generate entire articles in the click of a button. The quality of these articles will vary depending on how good your templating skills are, but a strong template can save a lot of time.
Generate Media
The most SEO optimized articles include media. Often, original media that can’t be found elsewhere. Generate AI can help you produce original images that you can include within your blog articles.
There are several great tools for this like Midjourney, Dal-E, Stable Diffusion.
Consistency
One of the main benefits of using generative AI for SEO content creation is the ability to generate a large amount of unique and original content quickly. This can be particularly useful for businesses that need to create content on a regular basis, such as blog posts, articles, and product descriptions. Being able to create content quickly, will allow even smaller businesses enough time to put out articles consistently, whereas completely manual researched and written content would take too much time.
Keywords and phrases relevant to a business’s niche and incorporate them seamlessly into the content. This can help businesses improve their search engine rankings and attract more organic traffic to their websites.
Conclusion
In conclusion, generative AI has the potential to revolutionize SEO content. Generative AI can level the playing field for small businesses and allow everyone to put out SEO-optimized content on a consistent basis.
However, understand that AI is not actually intelligent, it uses patterns and data to generate content based on existing content. Great AI-generated content will depend on your skills in templating and monitoring the AI’s output. A great AI writer will be able to create a strong template that generates original content and will publish only the strongest output.